New arrival — Spring Collection

Skin that earns its

glow.

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Bestsellers

The Edit

The Vela philosophy

Less noise.More results.

We formulate for your skin barrier — not for shelf appeal. Every ingredient earns its place. Every product works.

Install phoenix on your store

6

Active ingredients per product

0

Synthetic fillers or fragrances

30

Day satisfaction guarantee

100%

Cruelty-free formulation

Powered by Phoenix

Smart offers.Real lift.

This entire store runs on Phoenix — an AI-powered conversion engine that fires real-time offers based on real shopper intent. No popup spam, no guesswork, just lift.

href="https://apps.shopify.com/phoenix-cro-engine" class="phoenix-cta__btn" target="_blank" rel="noopener noreferrer" >Install free on your store

Free forever for new merchants·Live in 60 seconds·No card required